Why do sellers/agents use pocket listings? While there are some limits to pocket listings, they remain a big part of the high-end real estate sector especially. Often pocket listings are among the most expensive listings on the market, those that wouldn’t likely appeal to most people perusing sites and the usual channels.
Instead of being listed on the MLS, pocket listings can be marketed via word of mouth, personal connections or through a private listing network that limits the amount of people who can see the property. This allows the broker to exclusively sell the home and will receive full commission because they’re acting alone. The agent has been given the right to sell the property by signing a listing agreement. Information about the property is kept between the real estate agent and the seller. The listing is kept in the “pocket” of the broker and the seller instead of the property being made public. Pocket listings, also known as whisper listings, are exclusive properties that are not advertised to the general public, meaning you won’t see a for-sale sign in front of the home or see it listed on any listing site or within any multiple listing service (MLS) database for real estate professionals.
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